圣智学习

《商学导论(第4版)》是“商学导论”（Introduction to Business）课程的优秀教材，在我国高校教师中有较高知名度。《商学导论(第4版)》据2007年最新版英文第4版影印，适用于工商管理和应用英语专业的双语教学课程。全书6篇共15章，全面概括地介绍了国际经贸理论，并着重分析了市场经济环境以及在这种体制下工商企业如何经营管理的基本知识。主要包括运营管理、市场营销、人力资源管理、会计与财务管理、商业伦理与社会责任以及创办新企业等内容，并分别概述了各职能领域最重要的基本概念、基本原理和主要理论。内容全面，案例生动，练习丰富。

Part Ⅰ Buasiness Environment
Chapter 1 Motivesand Functions of a Business
Chapter 2 Business Ethicsand Social Responsibility
Chapter 3 Assessing Economic Conditions
Chapter 4 Assessing Global Conditions

Part Ⅱ Starting a New Business
Chapter 5 Selecting a Form of Business Ownership
Chapter 6 Entrepreneurshipand Business Planning

Part Ⅲ Management
Chapter7 Managing Effectively
Chapter8 Organizational Structure
Chapter9 Improving Productivity and Quality

Part Ⅳ Managing Employees
Chapter 10 Motivating Employees
Chapter 11 Hiring, Training, and Evaluating Employees

Part Ⅴ Marketing
Chapter 12 Creating and Pricing Products
Chapter 13 Distributing Products
Chapter 14 Promoting Products

Part Ⅵ Financial Management
Chapter 15 Accounting and Financial Analysis